Lead Generation

What’s the cost of social advertising in 2022?

Sell to Win Team
Contributor
Sell to Win Team
Contributor
An array of calculators

With more than five billion active users around the world, social media platforms are a great place to promote your products or services to your target audience. 

But how much does social media advertising cost? Average social media advertising pricing can cost anywhere from $15 to $200 per day to $450 to $6,000 per month to manage an account (paid to your agency or consultant), with monthly ad spend ranging from $200 to over $50,000 (paid to ad networks). 

Keep reading for a more in-depth breakdown of the cost of social advertising and what factors can influence how much you’ll pay! 

P.S. Did we mention that we’re partnered with a top-tier social advertising agency? We offer completely transparent social advertising pricing, so you always know what you’ll pay upfront. 

Browse our social advertising plans and pricing, and then contact us to launch your personalized, revenue-driving campaign!

How much does social media advertising cost? 

Many factors can influence the cost of social media advertising, like: 

  • Your chosen social media platform
  • Your industry
  • Whether you choose to work with a social advertising agency

Check out the tables below for a more in-depth look at the cost of social media advertising by ad budget, cost-per-click (CPC), and cost-per-mille (CPM).

Cost of social advertising by minimum ad budget

Many social media platforms require a daily minimum ad budget. This minimum ad budget varies depending on your chosen platform, with some platforms basing their minimum ad budget by bid type, like clicks or impressions.

Browse minimum ad budgets by social media platform in the table below:

Cost of social advertising by cost-per-click (CPC)

When it comes to the cost of social advertising, you have many options to choose from. You can pay for ads per click, per like, and more. 

The average CPC of social media ads can range from $0.38 to $5.26 per click.

If you’re curious about how much you expect to spend per click on each social media platform, check out this table:

Cost of social advertising by cost-per-mille (CPM) 

You can also opt to pay for your social ads per impression or when someone views your ad as they scroll through their feed. This bid type is sometimes referred to as cost-per-mille (CPM), or cost per 1,000 impressions.

Get an idea of typical social media advertising pricing per impression by platform below:

Cost of social advertising by platform

Want a complete breakdown of social media advertising pricing by platform? We have you covered. 

Check out the tables below for average social advertising costs for top sites:

TikTok

Check out this table for an overview of TikTok advertising pricing:

Facebook

Here’s an overview of average Facebook ad campaign costs:

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Twitter

Want a brief overview of average Twitter advertising costs? Check out this table:

Instagram

Check out this table for a breakdown of average Instagram ad costs:

LinkedIn

Here’s an overview of average LinkedIn advertising costs:

YouTube

Curious about how much it costs to advertise on YouTube? Check out the table below:

Pinterest

Check out this table for an overview of Pinterest advertising pricing:

How much do social media advertising services cost? 

If you need help maximizing your ad results or simply don’t have enough time or resources to manage your campaign, you might opt to partner with an experienced social media advertising agency. 

But how much do services typically cost? Social media advertising services can cost anywhere from $450 to $6,000 per month, depending on your chosen agency. 

When you partner with an agency like ours, you’ll get access to an award-winning team of social media experts and industry-leading technology to fuel your ad campaign results. 

From maximizing your budget for the highest return on investment (ROI) to designing click-inducing ads to continuously optimizing your campaign for the best results, we help you do it all. 

If you’re ready to grow your awareness on social media and create an ad campaign that drives revenue, contact us to chat with one of our strategists about your unique company’s needs and goals.

What do social media advertising services include? 

If you’re considering investing in social media services from an experienced agency, it’s essential to know what you can expect to receive from your investment. 

When you partner with an award-winning social media advertising agency like ours, you’ll receive: 

  • A dedicated account manager 
  • Custom ad strategy for each of your chosen platforms
  • Unique ad design
  • Compelling ad copy
  • Advanced demographic and interest targeting
  • Ongoing reports and campaign analysis
  • Continuous campaign management and optimization
  • And much more

When you partner with us, we act as an extension of your marketing team. We’ll take the time to get to know you, your team, and your business to craft a personalized ad campaign tailored just for you. 

Get started with a transparent social advertising plan

Searching for social advertising pricing plans from an experienced agency? We have you covered. 

We offer completely transparent pricing, so you always know what you’ll pay and receive with our services upfront. 

Our team has more than 1.5 million hours of combined experience crafting revenue-driving social media ad campaigns that build brand awareness and drive revenue. And in just the past few years alone, we’ve helped clients drive over $3 billion in revenue. 

Ready to see how our team can help your business grow? Contact us to chat with one of our friendly strategists about your company’s needs and goals. We can’t wait to hear from you!

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