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SEO pricing: What’s the cost of SEO in 2022?

Sell to Win Team
Contributor
Sell to Win Team
Contributor

Search engine optimization (SEO) is a powerful digital marketing strategy that helps you outshine your competitors in search engine result pages (SERPs). 

But how much does SEO cost? On average, small and midsize companies can expect to pay anywhere between $1,500 to $5,000 per month on an SEO project.

There are tons of factors that can influence how much you’ll spend on SEO, so keep reading for the inside scoop on all things SEO pricing! 

P.S. Did we mention we’re partnered with an industry-leading SEO agency? We offer transparent SEO pricing, so you know upfront what you’ll pay and receive with our SEO services. 

View our SEO pricing, and then contact us to launch your personalized, revenue-driving SEO strategy!

How much does SEO cost?

While many businesses pay between $1,500 to $5,000 per month for SEO, you could pay as little as $100 per month or upwards of $30,000, depending on several factors.

SEO pricing can vary largely depending on the size of your business, the scope of your project, and your SEO provider. 

Take a look at the tables below for a more in-depth look into average SEO costs:

SEO costs broken down by pricing model

Take a look at the different SEO pricing models and their costs below:

Depending on the agency or consultant you’re working with and your needs, you can pay for your SEO strategy on a monthly, fixed contract, one-time project, or hourly basis.

Some agencies might have a set monthly amount for their services, or you might pay a set fee for your entire project. You’ll likely pay an hourly fee if you work with a consultant. 

Investing in SEO services from an experienced agency is a great way to help you earn a higher return on investment (ROI) for your efforts. 

An experienced SEO agency, we take the time to get to know your unique business to craft a personalized SEO strategy that helps you achieve and exceed your goals. 

From getting access to advanced technology and in-depth reports with our in-house software, MarketingCloudFX, to receiving ongoing optimizations to ensure your strategy always drives revenue, WebFX can help you do it all.

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SEO costs broken down by business size

View a breakdown of SEO pricing by business size in this table:

The size of your business can also have an impact on your SEO costs. For example, a company just starting out would likely have a smaller website and fewer content pages, resulting in a smaller scale SEO project compared to an enterprise company’s website.

What do SEO services include?

Before investing in SEO services, you need to know what your plan will include. 

Typically, SEO services include the following deliverables: 

  • Initial website and SEO audit
  • Keyword research and integration
  • Competitor analysis
  • SEO content creation and optimization
  • On-page SEO, including title tag, URL, and meta description optimizations
  • Off-page SEO, like building your backlink profile
  • Technical SEO, like page speed optimization and responsive web design
  • Ongoing reports and analysis of your SEO performance
  • Ongoing strategy optimizations and improvements

Our SEO experts help you save tons of valuable time and resources by acting as an extension of your marketing team. 

We take the time to get to know you, your team, and your business to ensure we craft and manage a strategy that drives traffic, leads, and sales for your business. 

Our top-tier SEO services include all the deliverables mentioned above, plus much more. Contact us today to learn more about how our SEO services help your business grow!

What determines the cost of SEO?

Many factors determine the cost of SEO, such as: 

  • The size of your business, like an enterprise or small business
  • The scale of your SEO project and website
  • The agency’s or consultant’s experience and location
  • Your chosen SEO pricing model or frequency, like monthly or hourly
  • Your current SEO performance
  • Your company’s needs and goals
  • Your budget

If you already have an existing SEO strategy in place but just need some help managing it, your SEO costs could be slightly lower than another company that’s starting from scratch. 

You might also find that agencies and consultants with lots of experience charge more for their services. 

How much should you spend on SEO?

As we mentioned, companies typically spend around $1,500 to $5,000 per month on SEO. However, when it comes to SEO, one size doesn’t always fit all, and your company might spend more or less on your strategy. 

How much you spend on SEO depends on your company’s unique needs and goals. Do you already have an SEO strategy in place? Do you have a large website with hundreds of pages that require optimizations?

All of these factors will determine the perfect price for your SEO strategy. 

So, what’s the bottom line? How much you pay for your SEO strategy will ultimately come down to the scale of your SEO project and your chosen agency or consultant. 

Choose the best agency or consultant that helps you achieve your goals and earn the highest ROI. To help you choose the best SEO agency, take a look at the agency’s 

  • SEO pricing plans and deliverables
  • Reviews and testimonials
  • Case studies

It’s also important to remember that SEO is an ongoing strategy. Search engines and users are constantly changing, and your website will need to keep up to help you drive more revenue. 

An ongoing monthly SEO investment is one of the best ways to keep your site optimized for maximum traffic, leads, and conversions. 

Invest in an SEO strategy that drives revenue 

We offer completely transparent SEO pricing, so you always know what you’ll pay and receive with our SEO services. 

Our SEO experts have more than 25 years of experience crafting revenue-driving SEO strategies. We’ll craft a personalized strategy, tailored to your unique company’s needs and industry to help you achieve your business goals. 

Our SEO services have helped clients drive over $3 billion in revenue. Is your business next? 

Contact us to launch your revenue-driving SEO strategy today!

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